The Toyota Crown is one of the longest-running nameplates in the Japanese automotive industry, debuting in 1955 as Toyota’s first passenger car designed for private ownership. Over the years, it has become a flagship model, often serving as an executive sedan and symbol of prestige. Across its sixteen generations, the Crown has transitioned from a traditional rear-wheel-drive sedan to more diverse body styles, including sedans, hardtops, wagons, and now crossover-inspired designs.
Notable highlights include the introduction of luxury-focused versions in the 1960s, technological advances in the 1980s with electronic suspensions and automatic braking, and hybrid powertrains introduced in the 2000s.
The current generation marks the most radical shift in Crown’s history. Rather than following the conventional sedan route, Toyota has fused coupe-inspired styling with crossover proportions and hybrid efficiency. This change distinguishes it from its predecessors and positions it as a premium hybrid alternative in global markets, including Pakistan.
Latest Updates
- Ongoing sixteenth generation, introduced in 2022 and currently in production.
- First time Crown adopts a raised crossover design, moving away from the conservative three-box sedan format.
- Features Toyota’s Hybrid MAX powertrain with turbocharged engine and electric motors, emphasizing both performance and efficiency.
- Updated Toyota Safety Sense 3.0 package and enhanced connected services, aligning the model with global Toyota flagships.
- Distinctive bi-tone exterior option available in Platinum trim, emphasizing premium styling.
Price and Variants (PKR)
The Toyota Crown Price in Pakistan in 2025 is price_range. It can vary depending on the variant selected. Both trims including RS and Platinum are available as CBU imports.
Availability is limited due to import restrictions, making it a niche premium hybrid sedan in the Pakistani market.
Pros and Cons
Pros:
- Bold coupe-like SUV styling with hybrid performance
- Available Hybrid MAX turbo hybrid system with strong acceleration
- High-quality interior with premium finishes.
- Toyota Safety Sense 3.0 standard across all trims
- Backed by Toyota Pakistan’s dealer and service network.
Cons:
- High price due to CBU import duties.
- Limited resale compared to conventional Toyota sedans.
- Maintenance is expensive because it's an imported model.
Engine and Performance
- RS Crossover:
- 2.4L Dynamic Force 4-cylinder hybrid engine
- Electronically controlled CVT (ECVT)
- 268 hp gasoline power output
- Platinum:
- 2.4L turbocharged hybrid with Hybrid MAX system
- 340 hp combined output
- 6-speed Direct Shift automatic transmission
- Full-time Electronic AWD with adaptive variable suspension
Both trims offer selectable driving modes, with Platinum including advanced modes like Sport S+ and Custom.
Fuel Efficiency
The Toyota Crown maintains a practical balance between hybrid performance and economy. On average, it offers a combined fuel efficiency of around 28–30 km/l, which is highly competitive for a premium hybrid sedan in Pakistan. With a 55-litre fuel tank capacity, the Crown is capable of covering long intercity distances on a single refill, while also remaining efficient for daily urban commutes.
Features and Technology (Interior + Convenience)
- 12.3-inch Toyota Audio Multimedia touchscreen with wireless Apple CarPlay® and Android Auto™
- Digital Key capability via Toyota Remote Connect
- Qi wireless charging slot with indicator
- Available Advanced Park assist system
- Traffic Jam Assist on Platinum trim
- Remote Connect, Wi-Fi Connect, and Service Connect trials included
Safety
The Toyota Crown comes equipped with Toyota Safety Sense™ 3.0, a comprehensive suite of driver-assist technologies designed to enhance security on every drive.
Standard features include a Pre-Collision System with Pedestrian Detection, Full-Speed Range Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, Lane Tracing Assist, Road Sign Assist, and Automatic High Beams.
Beyond these, the Crown adds further peace of mind with Blind Spot Monitor, Rear Cross-Traffic Alert, and Safe Exit Assist. Higher trims such as the Platinum also benefit from a Panoramic View Monitor and Parking Assist with Automatic Braking. Multiple airbags and Toyota’s Star Safety System round off the package, ensuring that both driver and passengers remain well protected.
Exterior and Interior Styling
The Toyota Crown adopts a unique raised sedan-coupe silhouette with SUV-like ride height. The RS Crossover features stylish alloy wheels, LED taillamps, and Bi-LED projector headlights, while the Platinum trim enhances presence with 21-inch alloy wheels, quad-LED headlights, and optional bi-tone body finish.
Inside, the Platinum variant comes with leather upholstery, ventilated front seats, heated rear seats, panoramic glass roof, and paddle shifters. The elevated cabin creates a commanding seating position compared to traditional sedans.
Colours Available
Available exterior shades include Supersonic Red, Oxygen White, Heavy Metal, Bronze Age, Magnetic Gray Metallic, Black, and bi-tone combinations exclusive to Platinum. Interior options range from Black leather to Macadamia and Dark Chestnut finishes in higher trims.
Comparisons with Similar Cars
In Pakistan, the Toyota Crown competes with Hyundai Sonata 2.5L, Kia Stinger (imported), and BMW 3 Series/5 Series hybrids. Compared to Sonata, Crown offers higher hybrid efficiency and AWD, but at a significantly higher price due to CBU imports.
For customers seeking uniqueness, Crown stands apart due to its coupe-crossover styling.
Maintenance and Resale Value in Pakistan
Being a CBU hybrid car, maintenance costs for the Toyota Crown in Pakistan are higher than regular Toyota sedans like Corolla or Camry.
Resale remains uncertain due to limited units imported, but Toyota’s reliability reputation helps retain value compared to other rare CBU models.
Specs Snapshot Table
|
Specification
|
RS Crossover
|
Platinum
|
|
Engine
|
2.5L Hybrid (Dynamic Force)
|
2.4L Turbo Hybrid MAX
|
|
Power
|
268 hp
|
340 hp
|
|
0–100 km/h
|
-
|
5.7 sec
|
|
Transmission
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ECVT
|
6-speed Automatic
|
|
Drivetrain
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AWD
|
AWD (Hybrid MAX)
|
|
Wheels
|
-
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21-inch Alloy
|
|
Seating
|
5
|
5
|
Conclusion
The Toyota Crown marks a bold new direction for Toyota in Pakistan, blending premium coupe-like styling with hybrid efficiency and advanced safety. While its New Toyota Crown Price in Pakistan keeps it exclusive to a niche audience, the model stands out as a unique hybrid luxury sedan.